STRIKING NEW PACKAGING FOR BEST-SELLING BRAND ECOLOGICA

La Riojana is excited to reveal the refreshed packaging for its beloved organic Fairtrade brand, Ecologica, following the summer 2024 debut of the new design for its Ecologica Familias Reserve Shiraz Malbec and Ecologica Familias Torrontes Chardonnay in both 3L bag-in-box and 75cl PET bottles. A design update that signals a new chapter for the brand, which has grown into one of Sweden’s top-selling wine brands by volume. 

Initially introduced in Sweden in 2004, Ecologica was the first organic wine available in both bottle and bag-in-box formats. Since then, Ecologica has played a key role in the dramatic rise of organic wine sales, which now make up over 20% of all wine sold in Sweden. 

In addition to its strong reputation as a pioneer of organic wines in Sweden, Ecologica is evolving with a new emphasis on the `’familias” behind the wine. This shift is reflected in the contemporary new packaging design, which showcases the family growers responsible for the craftmanship of the wines.  

Along with its Fairtrade and organic certifications, Ecologica continues to champion sustainability, and as part of its efforts to create a sustainable brand, it has recently transitioned from traditional glass bottles to PET plastic, aligning with Sweden’s monopoly Systembolaget’s goal to reduce the carbon footprint associated with wine bottle production. 

To see the new Ecologica packaging design, visit https://www.lariojanawines.com/ecologica