LA RIOJANA LAUNCHES NEW CORPORATE IMAGE

On 30th June 2023, La Riojana co-operative celebrated its 83rd anniversary and to help commemorate this special occasion La Riojana held a presentation at the Club Cultural in its hometown Chilecito for 450 people, including local dignitaries, co-op members, employees as well as special guests, to introduce its new corporate image.

An image which has been created to give La Riojana the feeling of a modern co-operative, yet at the same time express a sense of origin and tradition in line with the values held by La Riojana related to co-operativism, Fairtrade and sustainability.

In terms of design concept, the new branding is an abstract expression of the unification of wine and the co-operative, using simple symbols within the logo which represent La Riojana’s main crops – the Torrontes Riojano grape and the olive – as well as man (i.e., the co-operative) and its DNA.

The rebranding exercise, which took a number of months, was carried out by the Argentine graphic design studio Godoy Steindl – Itoiz – Mazziotti and the final decision on which design route to take was based on feedback received from more than 100 people, including La Riojana’s employees, partners, and clients across the globe.

The new logo has been designed to unify and consolidate the co-operative image as one for both the domestic and export markets and going forwards will be used across all La Riojana’s marketing communications and materials, replacing the different logo designs which have co-existed until now for the different markets.

The launch of the new commercial logo for La Riojana was perfectly timed with the co-operative starting a new chapter as it enters its 84th year.