RAZA LAUNCHES IN THE NETHERLANDS

In October 2019, La Riojana toasted the successful launch of Raza, its flagship brand, in Holland with the introduction of two wines Raza Fairtrade Torrontes Chardonnay 2019, a dry white wine with a fresh fruity taste and Raza Fairtrade Shiraz Malbec 2019, a medium bodied red wine with chocolate, blackberry aromas and a pleasant spicy finish.

These two Fairtrade wines were launched by the Dutch supermarket chain Coop Supermarkten to coincide with Fairtrade Week in the Netherlands, which ran from 26th October to 3rd November 2019. 

The success of the launch has been such that the first container of Raza sold within just three weeks and the next order is already on its way. 

The people featured in the image (left to right) are: Co-op (Holland) Category Manager Patrick Rekers; Co-op (Holland) Corporate Communications Manager Yvonne van Asselt; La Riojana Europe Sales Director Europe Nick Day; Intense Wines Owner Janneke Rutten.