LA RIOJANA LAUNCHES ECOLOGICA AT PROWEIN 2008

At ProWein 2008, La Riojana, the world’s largest producer of organic-Fairtrade wines, will be launching a new organic-Fairtrade range under the Ecologica brand, which will include a 2007 Malbec, Shiraz, and Torrontés-Chardonnay (RRP £5.49) on the La Riojana stand in the Argentinian pavilion, Hall 6.

The Ecologica brand, already a best seller in Scandinavia with sales over 1.5 million litres per year, will also have a dedicated stand at ProWein in Hall 6, Stand No. A81. The brand is clearly labelled to show that it is organic and has been developed to help satisfy the growing demand of the European market. The suppliers will include La Riojana from Argentina, as well as suppliers from Chile, France, Italy, Spain and South Africa.

In addition to Ecologica, La Riojana will be showing a selection of Fairtrade, organic and premium wines from its product portfolio. The line up will include wines from its off trade ranges, La Posada (RRP £4.99), Raza (RRP £5.99) and Valdeviña (RRP £6.99).