BRAND MAKEOVER FOR TILIMUQUI RANGE AT THE BEAUTIFUL SOUTH TASTING
/La Riojana, one of Argentina’s top three wine exporters to the UK and the world’s largest producer of certified Fairtrade-organic wine, will launch its newly packaged Fairtrade-certified Tilimuqui product range at the inaugural Beautiful South Tasting, due to be held at Olympia, London on 11th and 12th September 2013.
La Riojana’s new look Tilimuqui range has been redesigned to give the wines a more contemporary and elegant feel, whilst keeping them true to their Fairtrade roots. The show line up will include Tilimuqui’s three new vintage releases; Torrontés 2013, made from 100% Torrontés Riojano grapes, Cabernet Sauvignon Bonarda 2013 and Malbec Rosé 2013 made from 100% Malbec grapes.
In line with the Tilimuqui brand redesign, La Riojana is also developing a new consumer facing website, www.tilimuquiwines.com, with the intention of providing a clear, concise and informative overview of the Tilimuqui brand and its origins, as well as an innovative facility to leave visitor reviews.
In addition to Tilimuqui, La Riojana will be showing an extensive selection of wines from its portfolio at The Beautiful South tasting, on both their table in the producer area as well as in the Fairtrade dedicated area of the tasting. Fairtrade certified ranges on show will include its on-trade ranges Santa Florentina, Viñedos de la Posada and its La Mia Vita Moscato range.
