FIRST FAIRTRADE-FUNDED SCHOOL OPENS IN ARGENTINA

The first Fairtrade-funded secondary school ever built in Argentina has been officially opened by La Riojana, Argentina’s first Fairtrade certified winery.

The new secondary school, specialising in agricultural studies, is a Fairtrade project which has been largely funded by the sales of The Co-operative’s own-brand Fairtrade Argentine wine range. As part of the Fairtrade accreditation, the growers receive a social premium from the Fairtrade Labelling Organisation (FLO), which The Co-operative matches.

The school of agriculture, named after “Julio Cesar Martinez”, the first president of La Riojana co-operative, has been built in the small, isolated village of Tilimuqui located in a poor, remote area of the La Rioja province, northwest Argentina. A place where children have before now only been offered schooling up to the age of 14.

It was officially inaugurated on 12 May 2010, just two years after the successful inauguration of the Tilimuqui water project, La Riojana’s first joint Fairtrade project with The Co-operative, which provided the village of Tilimuqui with a much-needed water facility.

The new school, which is based on non-selective entry, will offer a free technical education based on agriculture to children aged 13 to 18 years old and is expected to benefit hundreds of children from the village of Tilimuqui where many of La Riojana’s workers and families live, as well as nearby villages and towns.

Construction started in October 2008, and its recent inauguration marks the completion of the first two phases of the project, comprising six classrooms, a library, staff room, school office, medical room, bathrooms and a dining room. The first intake in March 2010 was 33 pupils, one third of whom are girls, and once the project is finished, the school’s capacity is expected to reach 300 pupils.

The education is being funded by the nearby National University of Chilecito which is providing qualified teaching staff, as well as school equipment including furniture, books and computers. The university also intends to buy a couple of hectares in Tilimuqui, to provide a farm and to cultivate vineyards and orchards for the children to carry out their practical agricultural education.

The school was also funded by sales of Ecologica, La Riojana’s successful Fairtrade Organic wine brand, distributed by Giertz Vinimport in Sweden, as well as Norway, Finland and Denmark and also distributed by Biagio Cru in the USA.

The inauguration itself was attended by representatives from The Co-operative and Giertz Vinimport, and attracted an impressive crowd of over 1500 people, including La Riojana co-operative members, workers and their families, the governor of La Rioja province, a number of other local dignitaries, and many people from Tilimuqui, Chilecito and local media.

Mario Gonzalez, President for La Riojana co-operative, commented: “This school was a dream made possible by lots of people and shows what we can do when we all work together.”

Harriet Lamb, Executive Director of the Fairtrade Foundation, said: “I raise my glass to La Riojana and The Co-operative whose partnership with the wine producers is opening new doors to teenagers in Argentina and helping them build a better future. The Co-operative, which has always been a staunch supporter of Fairtrade, has gone beyond the minimum to show real commitment - in this case, matching the Fairtrade premium and so doubling the producers’ earnings. Clearly an achievement that Fairtrade supporters, and Co-operative customers alike, will enjoy celebrating with a glass of Fairtrade wine!”

Vicky Wood, Category Marketing Manager for Wine at The Co-operative, commented: “We are extremely proud to be involved in this life-changing project which is offering opportunities to the children of Tilimuqui through our initial water project and now the new school. Our customers have always been strong supporters of Fairtrade and we are so delighted to be able to communicate to them the significant changes they have made in developing countries by purchasing Fairtrade wine from The Co-operative.”

Bjorn Wittmark, Director for La Riojana’s importer in Sweden, Giertz Vinimport, commented: “It is clearly evident the incredible impact Fairtrade has had on a small community such as Tilimuqui, once a forgotten village in Argentina. The fact that the village now benefits from a reliable water supply and a first-class secondary school is attracting people to move here and in my opinion has put Tilimuqui well and truly on the map.”

Wittmark continued: “By offering the children here a free agricultural-based education, this project will be responsible for creating a new generation of better skilled and highly-trained individuals in an area of Argentina which largely lives from the land.”

LA RIOJANA LAUNCHES FAIR & SQUARE AT PROWEIN 2010 - THE WORLD’S ULTIMATE ETHICAL AND GREEN CONSCIOUS BRAND

La Riojana, one of the largest and most successful co-operatives in Argentina and the world’s largest producer of certified Fairtrade organic wine will launch Fair & Square, a new Fairtrade range in lightweight, 100% recyclable, attractive and innovative packaging on its stand G80, Hall 6 at Prowein 2010.

In addition to being Fairtrade certified, Fair & Square wines are packaged in one litre Tetra Prisma containers, which not only bear many benefits for the consumer, but also for La Riojana’s local communities in Argentina and for the environment. The Tetra Prisma containers themselves are light, easily portable, non breakable, and are fitted with a consumer friendly screw cap closure.  They are also 100% recyclable, made from renewable sources, and their compact, reduced packaging weight with 90% less packaging than glass bottles, means they have a low carbon footprint. 

The Fair & Square product range includes Fair & Square Red and Fair & Square White, have been produced from a selection of premium quality hand-picked grapes grown by La Riojana’s co-operative in the La Rioja province, north west Argentina.

Fair & Square Red (13% vol) is made from a blend of red grapes and is a rich, fruity and vibrant wine, which has spent 3 months in French (80%) and American (20%) oak. Fair & Square White (12.5% vol) is a fresh, fruity wine made from Argentina’s emblematic white grape variety Torrontés.

Fair & Square is aimed at the New World / Fairtrade consumer and target markets include Europe and the UK. Sweden will be the first country in Europe to launch both products on 24th March 2010.

Representatives from La Riojana at Prowein will include Walter Carol, export director, and Nick Day, sales director UK and Europe, both of whom will be on hand to give more information on Fair & Square, as well as discuss La Riojana’s ongoing activity in Europe and the UK.

LA RIOJANA WINS THE ETHICAL AWARD AT THE DRINKS BUSINESS GREEN AWARDS 2010

La Riojana, one of the largest and most successful co-operatives in Argentina and the world’s largest producer of certified Fairtrade organic wine, is delighted to have won the Ethical Award at the inaugural Drinks Business Green Awards ceremony held in central London on Thursday 11th February 2010.

The Ethical Award was presented to the company whose foundations are firmly based in, and dedicated to, the community and environment where they are based.  

Walter Carol, export director for La Riojana, commented: “We are very proud of this latest accolade. At La Riojana, we not only hold ethical practice as one of our core values, we are also strongly committed to Fairtrade and see this as a real tribute to the projects that have been implemented so far with our worldwide partners.”

Since receiving accreditation, La Riojana has carried out a number of social projects in conjunction with key retail and distribution partners to improve healthcare and educational facilities in the local communities of Tilimuqui and Malligasta where many of La Riojana’s growers, workers and their families live. These projects include the construction of a new water facility, secondary school, the provision of a new computer room and computers and the next major project is to build a new medical centre.

NICK DAY JOINS LA RIOJANA

Ehrmanns former Sales Director Nick Day has been appointed Sales Director for UK and Europe for La Riojana co-operative, Argentina. 

Day has taken up the new position and in his new role will be working closely with Walter Carol, Export Director for La Riojana and Bjorn Wittmark, Director for La Riojana Europe to support and develop existing customers and to expand into new European markets. Walter Carol said: “The UK market is an extremely important market to La Riojana, and we are delighted that Nick is joining us. He brings with him a wealth of experience including great knowledge of Fairtrade, having been the chairman of the UK Fairtrade Wine Committee since its formation in 2006.”

Day said: “This is an exciting step for me. I have been out to the winery, met the team and believe that La Riojana, which is already a key player from Argentina, together with its commitment to Fairtrade and Organic wine production, has an incredible story to tell with wines to match. I have seen what Fairtrade does for local communities in Chile and South Africa, and am thrilled to continue my work with Fairtrade in Argentina. Given the volume of Fairtrade production and its ready availability, La Riojana has the potential to grow sales significantly within the next few years and I look forward to achieving just this.”